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  1. #1
    Join Date
    Nov 2005
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    114

    Changes to Incentive Maketing

    Here's an interesting article by a Netblue employee discussing the changes to incentive marketing.

    http://www.dmconfidential.com/blogs/...Marketing/449/

  2. #2
    Join Date
    Dec 2005
    Posts
    76

    Re: Changes to Incentive Maketing

    I think this whole DIY business will die out within the next 6-12 months. I'm only doing about 3 more NUI Tech sites--$500 prize cost max--then I'm done. I've got to get to these sites while the offer amounts are still reasonable.
    $600 Recieved | $5600 Waiting 4 Shipment

  3. #3
    Join Date
    Jan 2006
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    143

    Re: Changes to Incentive Maketing

    Quote Originally Posted by carscheles
    Here's an interesting article by a Netblue employee discussing the changes to incentive marketing.

    http://www.dmconfidential.com/blogs/...Marketing/449/
    Interesting. I think that the "pros" who devote a lot of time trying to get the most for the least from these companies actually provide a service of sorts by stressing the system to the breaking point. Over time, as shown by the changes MR has made on its T&C and YF on its product mix (pulling the plasmas), the marketer will develop processes and gift lines that will eventually reach a balance between ease of gain by the clicker and profitability for the marketer.

    As it stands, the marketers in general are showing crude attempts to correct the process by ratcheting up the number of required offers for a given gift to a point where even the most gullible person will not go for it, let alone the pros. They ignore the offer mix by trying to push credit cards, bad wine, and car loans [sectors that can be very profitable but not to the market they are attracting. Do they really think a person who wants a XBox360 is going to take out a $4,000 car loan to get it? And who buys wine by the mixed case sight unseen?]. MR leads the way with the latter approach while all are trending towards the former.

    YF seems to be on a better track with their more lenient policy of allowing you to mix and match from Pages when need be. It's impossible to do a 10 offer Bigwin item without doing 4 credit card offers but they put it out there so that you'll be tempted to try at least 1. I think that YF would rather have 10 lesser offers done (10 payments from sponsors) as opposed to zero offers done by someone who won't do all the credit card offers and goes away.

    There will be changes in the next year, most likely a lowering of prize values until the marketers sense equilibrium has been reached with the number of offers. The average joe and the pro will still be doing them but only the pro will remember the "Good Old Days".

  4. #4
    Join Date
    Dec 2005
    Posts
    76

    Re: Changes to Incentive Maketing

    Precisely.

    That's why these DIY sites need better, more reasonable offers on their sites. If these offers were better (cheaper and better products--orexis, anyone?), then they'll be less of a chance of someone returning something after they get credit.

    Quote Originally Posted by freef8

    As it stands, the marketers in general are showing crude attempts to correct the process by ratcheting up the number of required offers for a given gift to a point where even the most gullible person will not go for it, let alone the pros. They ignore the offer mix by trying to push credit cards, bad wine, and car loans [sectors that can be very profitable but not to the market they are attracting. Do they really think a person who wants a XBox360 is going to take out a $4,000 car loan to get it? And who buys wine by the mixed case sight unseen?]. MR leads the way with the latter approach while all are trending towards the former.
    Last edited by amarettogal; 02-17-2006 at 10:06 PM.
    $600 Recieved | $5600 Waiting 4 Shipment

  5. #5
    Join Date
    Nov 2005
    Posts
    114

    Re: Changes to Incentive Maketing

    The influx of new competition, all vying for the same consumers has created an arms race to who now offers the most appealing (higher and higher premium) incentives and who can pay the most for distribution.
    It sounds like all's gonna hit the fan when the "new competition" is no longer around.

  6. #6
    Join Date
    Jan 2006
    Posts
    143

    Re: Changes to Incentive Maketing

    Quote Originally Posted by carscheles
    It sounds like all's gonna hit the fan when the "new competition" is no longer around.
    It's part of the maturity phase. The ones with sound business plans will live and the dumb ones will die. Newcomers will have to model the practices of the survivors. Think of the dotcom bust for the nearest, best example. There may be a fragmentation into niches with the bigger firms capable of bringing the big prizes. YF and NT offer *books* [you find them when you play with the id numbers] but you never see those on the typical spam output. These guys may be prepping to address a market that MR seems to be ignoring, people who want something personally useful, like books and small appliances, instead of big toys, like plasma screens and laptops.

  7. #7
    Join Date
    Nov 2005
    Posts
    114

    Re: Changes to Incentive Maketing

    Hmmm, some more interesting stuff:

    http://www.dmconfidential.com/blogs/...Marketing/726/

    It looks like they're going to start raising the amount of offers per gift because the more offers we have to do, the more likely some of us wont finish.

  8. #8
    Join Date
    Jun 2005
    Posts
    120

    Re: Changes to Incentive Maketing

    Quote Originally Posted by carscheles
    Hmmm, some more interesting stuff:

    http://www.dmconfidential.com/blogs/...Marketing/726/

    It looks like they're going to start raising the amount of offers per gift because the more offers we have to do, the more likely some of us wont finish.
    Great article. It explains everything.

    Did anyone understand what he meant by this:

    Were credit card companies, ISPs, book clubs, etc. not able to track the value of a new customer so granularly and have the internal processes to support non-traditional customer acquisition channels, including this one that yields a lower value customer due to higher attrition rates and less activity, none of the incentive promotion sites would exist. That and the companies that create products people want. If there is no premium there is no inentive.
    I got lost in the long sentence.

  9. #9
    Join Date
    Feb 2006
    Posts
    99

    Re: Changes to Incentive Maketing

    More Netblue info. ;)

    http://www.dmconfidential.com/blogs/...uisitions/893/


    Also:
    http://www.gingervitis.net/pics/0412...age=v&picnum=8

    they made me take them down ... the photos of all the inebriated fun that was had didn't make the company (and some of its key employees) look good. contact me if you still want to see them.

    ginger :(
    haha.
    Last edited by BobMakihara; 07-20-2006 at 08:46 PM.

    $100 Gas card - Your Gift Cards - 1/1 Recieved (Visa) - 07-24-06
    $50 Gift Card - The Useful - 1/1 Recieved ($75) - 03-27-06
    $50 Walmart Gift Card - 50DollarGiftCard - 1/1 Recieved - 04-03-06
    Xbox 360 - Gadget City - 4/4 Received ($300 gift card) - 05-01-06
    42" Plasma - Every Free Gift - 6/6 Recieved ($1000 check) - 07-06-06
    TIVO+Samsung 30" HDTV - Must Have Free Gifts - 3/3 Recieved ($950 check) - 12-08-06

    Cheap Lunch Total: $2475

  10. #10
    Join Date
    Mar 2006
    Posts
    130

    Re: Changes to Incentive Maketing

    "A great example is the dedication by companies such as Netblue (my employer) to develop great customer service support that includes a toll-free hotline."

    What a load of crap. BTW those company photos are still on google. It proves what morons are over there.

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