Merchants want to know what appeals to users and consumers and what does not. But often it is quite difficult for merchants to figure out such information from you, the consumer. So, some merchants decide to approach prospective customers or users to give a candid opinion about their product or service. But like every thing in this universe, nothing comes free! Thus, many merchants offer free gift cards in exchange for you, the customer providing them with your opinions. If approached correctly, this can be a fun and easy way to save some quick cash.

Other times, the merchants simply want to attract new customers and/or leads. One of the easiest ways to do this is to offer a special deal, coupon or discount in the form of a free gift card. This puts the consumer in the drivers seat, as various companies compete with each other to offer more attractive deals.

Now the question about how and where one can get such free gift cards. The best way to get hold of them is online. Companies like Wal-Mart, Burger King, JC Penney, Kmart, Sears, Speedway, Subway and the like frequently give away these gift cards to people for sharing some personal information or signing up for a free trial, subscription or limited offer..

If you search online, you can find websites such as and which provide visitors access to several questionnaires and offers from reliable merchants. Generally the respondents have to answer some simple (and some times complex) questions presented in a questionnaire or quiz format. Once the respondent has successfully answered the given set of questions, he or she is awarded some points. The respondent can thereafter answer some more quizzes like this and keep on accumulating points in his or her account. Once the points cross a certain threshold, they can exchange it for a free gift card from the list provided by the website. for instance offers the respondents free gift card of $10 denomination in lieu of 500 accumulated points and $50 denomination for 2300 points.

Sites like these act as online direct marketers who aggregate advertisers in order to target consumers online. They are reimbursed for their services by being given a percentage of the merchants sales or other such set criteria. Therefore all three parties benefit from this transaction. The respondent gets his reward ëfree gift cardí, the website gets its commission and the marketer or the trader gets his information and/or lead.

For the first time free gift card hunter, there are however some words advice. Never undervalue the power of researchí. This can save the free gift card seeker a great deal of time and frustration. Also one needs to be aware of the fine print in the free gift offer terms. And last but not the least ñ always apply for free gift cards from reputable websites that you are familiar with.