I've said a number of times, that once some piece of information is on the internet, companies are wasting their time trying to prevent it's spread, and that in fact by trying to prevent the spread, they hasten it due to the generally contrary nature of online communities.

Digg, a tech-news forum I occasionally post at (though not under my current username) is a website that comprises roughly 1% of the TOTAL internet traffic in the US.

I'll give you a second to absorb that. 1% just on this one website.

http://news.bbc.co.uk/1/hi/technology/6615047.stm

Attempts to gag the blogosphere from publishing details of a DVD crack have led to a user revolt.

The row centred on a 'cease and desist' letter sent by the body that oversees the digital rights management technology on high-definition DVDs.

It requested that blogs and websites removed details of a software key that breaks the encryption on HD-DVDs.

The removal of the information from community news website Digg was a step too far for its fans.

As quickly as stories relating to the issue were removed, they were re-submitted in their thousands, in an act described by one user as a "21st Century revolt".

The site collapsed under the weight of the attack at one point.
Users, angered by the censorship, were determined to keep the story about the encryption-breaking code in the headlines which prompted a hasty change of heart by the website.

"After seeing hundreds of stories and reading thousands of comments, you've made it clear. You'd rather see Digg go down fighting than bow down to a bigger company.

We hear you, and effective immediately we won't delete stories or comments containing the code and will deal with whatever the consequences might be," said founder Kevin Rose.

The debate has put the initial crack and, what some see as the heavy-handed tactics of the licensing authority to combat it, back in the headlines.

It will also spark a fresh debate on how far user-generated content can be censored.