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  1. #1
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    sojustask is offline The Late, Great Lady Mod - Retired User Rank
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    Actual Marketing Flops

    Some of these are so funny...
    ****************************
    By Luke Lennon:


    Coors put its slogan, "Turn it loose," into Spanish where it was interpreted as, "Suffer from diarrhea."

    Scandinavia vacuum manufacturer Electrolux used the following in an American campaign: "Nothing sucks like an Electrolux."

    Clairol introduced the "Mist Stick" (a curling iron) into the German market but found out that "mist" is slang for manure. Not too many people had use for a "manure stick."

    When Gerber Baby Food Company started selling baby food in Africa, they used the same packaging as in the U.S. with the beautiful Caucasian baby on the label. Later, they learned that in Africa, companies routinely put pictures on the labels of what's inside, since many people in central Africa cannot read.

    Colgate introduced a toothpaste in france called "Cue" the name of a notorious porno magazine.

    And American T-shirt maker in Miami printed shirts for the Spanish market that promoted the Pope's visit (el Papa), the sirts read, "I saw the potato" (la papa).

    In Taiwan, the translation of the Pepsi slogan, "Come alive with the Pepsi Generation," translated into, "Pepsi brings your ancestors back from the grave," in Chinese.

    Also in China, the Kentucky Fried Chicken slogan "finger lickin' good," came out as, "Eat your fingers off."


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  2. #2
    sojustask's Avatar
    sojustask is offline The Late, Great Lady Mod - Retired User Rank
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    Re: Actual Marketing Flops

    The name Coca-Cola in China was first rendered as Ke-kou-ke-la. Unfortunately, the Coke company did not discover until after thousands of signs had been printed that the phrase means "bite the wax tadpole" or "female horse stuffed with wax" depending on the dialect. Coke then researched 40,000 Chinese characters and found a close phonetic equivalent, "ko-kou-ko-le," which can be loosely translated as "happiness in the mouth."

    When General Motors introduced the Chevy Nova in South America, it was apparently unaware that "no va" means "it won't go." After the company figured out why it wasn't selling any cars, it renamed the car in its Spanish markets to the Caribe.

    Ford had a similar problem in Brazil when the Pinto flopped. The company found out that Pinto was Brazilian slang for "tiny male genitals". Ford pried all the nameplates off and substituted Corcel, which means horse.

    When Parker Pen marketed a ballpoint pen in Mexico, its ads were supposed to say "It won't leak in your pocket and embarrass you." However, the company's mistakenly thought the spanish word "embarazar" meant embarrass. Instead the ads said that "It wont leak in your pocket and make you pregnant."

    Chicken-man Frank Perdue's slogan, "It takes a tough man to make a tender chicken," got terribly mangled in another Spanish translation. A photo of Perdue with one of his birds appeared on billboards all over Mexico with a caption that explained "It takes a hard man to make a chicken aroused."

    Hunt-Wesson introduced its Big John products in French Canada as Gros Jos before finding out that the phrase, in slang, means "big breasts." In this case, however, the name problem did not have a noticeable effect on sales.

    In Italy, a campaign for Schweppes Tonic Water translated the name into Schweppes Toilet Water.

    Japan's second-largest tourist agency was mystified when it entered English-speaking markets and began receiving requests for unusual sex tours. Upon finding out why, the owners of Kinki Nippon Tourist Company changed its name.

    In an effort to boost orange juice sales in predominantly continental breakfast eating England, a campaign was devised to extoll the drink's eye-opening, pick-me-up qualities. Hence, the slogan, "Orange juice. It gets your pecker up."

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  3. #3
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    Re: Actual Marketing Flops

    Good stuff. LOL...
    franKg - "Since God was ok with Moses, Joshua and David burning cities to the ground and killing all the civilians I think he would be ok with us splashing a little water on some terrorists."

    Dr poormouth - "Exackly;
    It's not "waterboarding", it's "extraordinary baptism""

    Quote Originally Posted by carlbenator
    As discussed in a previous thread, this IRRATIONAL HATRED for the Jews and their RIGHT to SURVIVE is one of the many PROOFS of a God, AND a Devil.

  4. #4
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    Re: Actual Marketing Flops

    That's funny...

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    Re: Actual Marketing Flops

    HAHAHA! Those are great, another is the Japanese cracker/cookie named HITS, a good name until the boxes are placed next to eachother on the shelf... :D

    ...HITS HITS HITS HITS HITS HITS HITS...(note the spacing, the auto censor would not allow this particular combo of letters strung together without spaces ;) )

    I wouldn't buy them either :D
    Last edited by jigglepete; 04-12-2007 at 07:48 PM. Reason: blocked words ruin post

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    Re: Actual Marketing Flops

    Hey SJA,

    Are you, by any chance, a fan of the "Uncle John's Bathroom Reader" series?

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